Based on the market, door enterprises should fight

2022-07-22
  • Detail

Many dealers do activities, only do a few x-stands, single pages, and hang a few flags. As long as customers arrive at the store, they will know that they are doing activities. Many policy customers have been dragged away by the advertisements of competitors. When investing in advertisements, we must analyze the audience rate of regional media, so that the advertising investment coverage should be wide and the investment intensity should be generally concentrated

many dealers do activities, only do a few x-stands, single pages, and hang a few hanging flags. As long as customers arrive at the store, they will know that they are doing activities. Many policy customers have been dragged away by the advertisements of competitors. When investing in advertisements, we must analyze the audience rate of regional media, so that the advertising investment coverage should be wide and the investment intensity should be generally concentrated

many window and door salesmen are reluctant to invest. In a large store, only two x-stands are placed, and only a few hanging flags are hung at the door. Moreover, the scale of hanging flags is very small, and the floor stickers are only pasted at the door. It is difficult for customers to feel the activity air, resulting in a very low transaction rate

air construction is divided into static and dynamic aspects. Static air construction mainly includes: the floor stickers, hanging flags and x-stands in the store, which can be placed with momentum, and the scale should be large enough and the quantity should be large enough to form a certain visual impact on customers, which will be effective

dynamic air construction mainly includes: store lottery, small games, etc. together, we should be able to hire some temporary promotional personnel, parade around the store or store to promote momentum, and force customers to automatically accept promotional information through this dynamic advertising, so as to achieve the intention of advertising and air construction

the success of the activity cannot be separated from the cooperation and performance of the team. We must do a good job in mobilization training, so that all personnel participating in the activity can understand the policy, understand the content and precautions of the activity. Because the time of the event is usually set at a certain period of time, which is relatively short. If participants are not familiar with the content of the event and do not explain the event script smoothly, this will lead to a low reception rate, many policy customers are lost, and ultimately affect the role of the event

during the event, the number of customers entertained increased, and the operation time was relatively long. If the sales mission and incentives were not formulated, the automation and enthusiasm of the salesperson's operation would not be high, simply presenting the situation that no customer was willing to entertain and would not go all out to entertain customers

as long as the pressure of the mission is not enough, there should be pressure and tension. Formulate incentives for the salesperson to achieve the policy. In the case of multiple stores, formulate the mission and encouragement by teams, and form a competition mechanism between teams, so as to maximize their potential

after the mobilization meeting, the corresponding operations are also arranged, and the salesperson should perform as required. First of all, we should subdivide the policy and mission into detailed people and detailed time periods, and follow up the implementation of the mission in time; Supervise and inspect the non essential operations and whether they are promoted as required; If there are errors in the performance link again, the reason should be found and corrected in time; Finally, during the trip, individuals and teams with good policies should establish models in time

the competition links built by the camp arouse the wolf nature of the team and ensure that the activities are fully performed. Door and window enterprises should pay attention to the changes of shopping malls, meet the needs of consumers, and learn to act according to the current situation of shopping malls

北京皮肤病医院

成都妇产医院

北京眼科医院

Copyright © 2011 JIN SHI